Major Items to Consider for
a New Web Site

Strategic Decisions:
What is the purpose of your web site?
What are the objectives for the web site?
Who will the audience be for this web site?
Web site section considerations:
Investment considerations:
Consideration for marketing and promoting your web site:
Key requirements for a web site:
Miscellaneous items:

Key requirements for a web site:

• A domain name
• Content
• Business logo (if one is available)
• Graphics and pictures
• Color and/or background picture/graphic scheme
• Navigation logic and buttons/controls
• Privacy statement (if contact information is going to be collected)
• Major section definitions
• Keywords for search engines
  - Top 25 keywords in the order of importance
  - You may have up to 600 keywords
• Page titles (max of 60 characters)
• Site description (10 and 25 words)
• Special features (i.e. site word/phrase search, secure ordering basket, sign-in password to selected sections, PDF files for detail downloading and printing, animated graphics, chat area, message for E-mail autoresponder, etc

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